OYO-Style Aggregator Model · Vendor Onboarding Framework · Full Operations Blueprint
विषय सूची
Market opportunity, problem statement, solution overview, OYO-style model
Haldi, Mehendi, Shaadi, Reception — complete checklists
All vendor types, example rate ranges, package structures
SOPs, quality control, vendor lifecycle management
Revenue streams, pricing model, customer funnel, execution framework
कार्यकारी सारांश और व्यापार दृष्टिकोण
Shaadi Saathi — India ka pehla fully-integrated, OYO-style wedding vendor marketplace jahan ek hi platform par Haldi se Reception tak ke sabhi vendors milte hain. Hum fragmented Indian wedding industry ko standardize, digitize aur democratize karna chahte hain.
Indian wedding planning abhi bhi highly fragmented hai. Families ko alag-alag vendors dhundhne padte hain — photographer, caterer, decorator, mehendi artist — sab ke liye alag negotiations, alag payments, alag follow-ups.
OYO-jaisa aggregator model — jaise OYO ne hotels ko standardize kiya, hum wedding vendors ko standardize karenge. Ek app, ek dashboard, ek payment gateway.
| Market Level | Definition | Size (₹) | Key Assumption |
|---|---|---|---|
| TAM Total Addressable Market | India ka poora wedding industry | ₹10 Lakh Crore+ | ~1.2 Cr weddings/year × avg ₹8L spend |
| SAM Serviceable Addressable Market | Digital-first, platform-ready segment | ₹1.5 Lakh Crore | 15% digitally influenced weddings |
| SOM Serviceable Obtainable Market | Year 1–3 realistic capture | ₹500–800 Crore | Top 20 cities, 0.05% market share |
| Platform | Model | Strength | Weakness | Shaadi Saathi Advantage |
|---|---|---|---|---|
| WedMeGood | Listing marketplace | Large vendor database | No quality control, no packages | Standardized packages + QA |
| WeddingWire India | Lead generation | Reviews & ratings | No booking, no payment | End-to-end booking + escrow |
| ShaadiSaga | Inspiration + listing | Content-rich | No transactional layer | Full transaction + coordinator |
| Local Agents | Offline middlemen | Personal touch | No transparency, high markup | Digital + transparent pricing |
| 🪷 Shaadi Saathi | OYO-style aggregator | Full-stack, standardized | New entrant | UNIQUE POSITIONING |
रस्म-वार आवश्यकताएं — Haldi · Mehendi · Shaadi · Reception
Typically 1–2 days before wedding · Duration: 2–4 hours · Guests: 50–200
| Category | Budget (₹) | Standard (₹) | Premium (₹) | Vendor Type |
|---|---|---|---|---|
| Decoration & Florals | 15,000–25,000 | 30,000–50,000 | 60,000–1,20,000 | Decorator + Florist |
| Photography | 8,000–15,000 | 18,000–30,000 | 35,000–60,000 | Photographer |
| Catering (per head) | ₹150–250/head | ₹300–500/head | ₹600–1,000/head | Caterer |
| Music / Dhol | 3,000–6,000 | 8,000–15,000 | 20,000–40,000 | DJ / Dhol Wala |
| Bride Makeup | 3,000–6,000 | 8,000–15,000 | 20,000–40,000 | MUA |
| TOTAL (100 guests) | ₹40,000–70,000 | ₹80,000–1,50,000 | ₹2,00,000–4,00,000 | — |
1 day before wedding · Duration: 4–6 hours · Guests: 80–300
| Category | Budget (₹) | Standard (₹) | Premium (₹) | Vendor Type |
|---|---|---|---|---|
| Decoration & Setup | 20,000–35,000 | 40,000–70,000 | 80,000–1,50,000 | Decorator |
| Mehendi Artists (bride) | 5,000–10,000 | 12,000–25,000 | 30,000–80,000 | Mehendi Artist |
| Mehendi Artists (guests) | 500–800/artist/hr | 1,000–1,500/hr | 2,000–3,000/hr | Mehendi Artist |
| Photography | 10,000–18,000 | 20,000–35,000 | 40,000–70,000 | Photographer |
| Catering (per head) | ₹200–350/head | ₹400–600/head | ₹700–1,200/head | Caterer |
| Entertainment | 5,000–10,000 | 15,000–25,000 | 30,000–60,000 | DJ / Singer |
| TOTAL (150 guests) | ₹70,000–1,20,000 | ₹1,50,000–2,50,000 | ₹3,50,000–6,00,000 | — |
Main wedding day · Duration: Full day (12–16 hours) · Guests: 200–1000+
| Category | Budget (₹) | Standard (₹) | Premium (₹) | Luxury (₹) |
|---|---|---|---|---|
| Venue Rental | 50,000–1,50,000 | 2,00,000–5,00,000 | 6,00,000–15,00,000 | 20L–1Cr+ |
| Decoration & Florals | 80,000–1,50,000 | 2,00,000–4,00,000 | 5,00,000–10,00,000 | 15L–50L |
| Photography + Video | 50,000–80,000 | 1,00,000–2,00,000 | 2,50,000–5,00,000 | 6L–15L |
| Catering (per head) | ₹500–800/head | ₹900–1,500/head | ₹1,800–3,000/head | ₹3,500+/head |
| Music & Entertainment | 30,000–60,000 | 80,000–1,50,000 | 2,00,000–4,00,000 | 5L–20L |
| Bridal Makeup | 15,000–25,000 | 30,000–60,000 | 70,000–1,50,000 | 2L–5L |
| Pandit / Rituals | 5,000–10,000 | 12,000–20,000 | 25,000–50,000 | 1L+ |
| Invitations & Stationery | 5,000–15,000 | 20,000–40,000 | 50,000–1,00,000 | 2L+ |
| TOTAL (300 guests) | ₹5–8 Lakh | ₹12–20 Lakh | ₹30–60 Lakh | ₹1Cr+ |
1–2 days after wedding · Duration: 4–6 hours (evening) · Guests: 300–1500+
| Category | Budget (₹) | Standard (₹) | Premium (₹) | Luxury (₹) |
|---|---|---|---|---|
| Venue Rental | 75,000–2,00,000 | 3,00,000–7,00,000 | 8,00,000–20,00,000 | 25L–2Cr+ |
| Decoration & Lighting | 1,00,000–2,00,000 | 3,00,000–6,00,000 | 8,00,000–15,00,000 | 20L–1Cr |
| Photography + Video | 60,000–1,00,000 | 1,50,000–2,50,000 | 3,00,000–6,00,000 | 8L–20L |
| Catering (per head) | ₹600–1,000/head | ₹1,200–2,000/head | ₹2,500–4,000/head | ₹5,000+/head |
| DJ + Entertainment | 40,000–70,000 | 1,00,000–2,00,000 | 2,50,000–5,00,000 | 8L–25L |
| Bride Makeup (Reception) | 20,000–35,000 | 40,000–80,000 | 1,00,000–2,00,000 | 3L–8L |
| TOTAL (500 guests) | ₹8–15 Lakh | ₹20–40 Lakh | ₹50–1 Crore | ₹2Cr+ |
वेंडर श्रेणियां और दर कार्ड
Shaadi Saathi platform par 18 major vendor categories hain. Har category mein Silver, Gold aur Platinum packages available hain. Rates approximate hain aur city/season ke hisaab se vary karte hain.
| Package | Inclusions | Duration | Rate Range (₹) | Best For |
|---|---|---|---|---|
| Silver | 1 Photographer, 500 edited photos, USB delivery | 8 hours | 25,000–40,000 | Haldi / Mehendi |
| Gold | 2 Photographers + 1 Videographer, 1000 photos, 5-min film, drone | 12 hours | 75,000–1,50,000 | Shaadi Day |
| Platinum | Full team (4 people), cinematic film, SDE, album, drone, live stream | Full event | 2,00,000–5,00,000 | Premium Weddings |
| Luxury | Celebrity photographer, international-style film, destination coverage | Multi-day | 5,00,000–20,00,000+ | Destination Weddings |
| Package | Inclusions | Ceremony | Rate Range (₹) | Notes |
|---|---|---|---|---|
| Silver | Basic floral backdrop, entrance arch, table flowers | Haldi/Mehendi | 20,000–40,000 | Seasonal flowers |
| Gold | Full mandap, stage, aisle, entrance, table centerpieces | Shaadi | 1,50,000–3,50,000 | Mixed fresh + artificial |
| Platinum | Ceiling installation, LED backdrop, full venue transformation | Reception | 4,00,000–10,00,000 | All fresh flowers |
| Luxury | Imported flowers, custom installations, celebrity decorator | All events | 15,00,000–1Cr+ | Destination/HNI |
| Package | Menu Type | Per Head Rate (₹) | Min. Guests | Inclusions |
|---|---|---|---|---|
| Silver | Veg only, 15 items | 350–600 | 100 | Crockery, 1 live counter, serving staff |
| Gold | Veg + Non-veg, 25 items | 700–1,200 | 150 | Crockery, 3 live counters, dessert, staff |
| Platinum | Multi-cuisine, 40+ items | 1,500–2,500 | 200 | Premium crockery, 6 live counters, bar, staff |
| Luxury | Chef-curated, international cuisine | 3,000–8,000+ | 100 | Celebrity chef, imported ingredients, full service |
| Vendor Type | Package | Rate Range (₹) | Duration | Best For |
|---|---|---|---|---|
| Dhol Player | Single dhol | 3,000–8,000 | 2–3 hrs | Haldi, Baraat |
| Dhol Party (4 piece) | Full baraat band | 15,000–35,000 | 3–4 hrs | Baraat procession |
| DJ (Basic) | 1 DJ + basic sound | 15,000–30,000 | 4–6 hrs | Mehendi, Sangeet |
| DJ (Premium) | 1 DJ + full sound + lights | 40,000–80,000 | 6–8 hrs | Reception |
| Live Band (5 piece) | Bollywood covers | 60,000–1,50,000 | 3–4 hrs | Reception, Sangeet |
| Celebrity DJ | Headline performance | 2,00,000–10,00,000+ | 2–3 hrs | Premium Reception |
| Shehnai Player | Traditional ceremony | 5,000–15,000 | 2–3 hrs | Wedding ceremony |
| Emcee / Host | Bilingual hosting | 15,000–50,000 | Full event | Reception |
| Service | Budget (₹) | Standard (₹) | Premium (₹) | Celebrity (₹) |
|---|---|---|---|---|
| Bridal Makeup (HD) | 8,000–15,000 | 20,000–40,000 | 50,000–1,00,000 | 1,50,000–5,00,000 |
| Bridal Makeup (Airbrush) | 12,000–20,000 | 25,000–50,000 | 60,000–1,20,000 | 2,00,000–8,00,000 |
| Bridal Hair Styling | 5,000–10,000 | 12,000–25,000 | 30,000–60,000 | 80,000–2,00,000 |
| Groom Grooming Package | 3,000–6,000 | 8,000–15,000 | 20,000–40,000 | 50,000–1,50,000 |
| Bridesmaid Makeup (per person) | 2,000–4,000 | 5,000–10,000 | 12,000–25,000 | 30,000+ |
| Saree Draping | 500–1,000 | 1,500–3,000 | 4,000–8,000 | 10,000+ |
| Pre-bridal Package (full) | 15,000–25,000 | 35,000–60,000 | 80,000–1,50,000 | 2,00,000+ |
| Artist Level | Specialization | Rate (₹) | Duration | Coverage |
|---|---|---|---|---|
| Junior Artist | Simple Arabic designs | 500–1,000/hr | 1–2 hrs/person | Hands only |
| Mid-level Artist | Arabic + Rajasthani | 1,500–3,000/hr | 2–3 hrs/person | Hands + arms |
| Senior Bridal Artist | Full bridal mehendi | 8,000–20,000 | 4–6 hrs | Full hands + feet |
| Celebrity Mehendi Artist | Intricate portrait mehendi | 25,000–80,000 | 6–10 hrs | Full bridal + portrait |
| Guest Package (team of 3) | Quick designs for guests | 8,000–15,000 | 4 hrs | 50–80 guests |
| Venue Type | Capacity | Rate Range (₹/day) | City Tier | Inclusions |
|---|---|---|---|---|
| Banquet Hall (Small) | 100–200 guests | 30,000–80,000 | Tier 2–3 | Basic furniture, parking |
| Banquet Hall (Large) | 300–600 guests | 1,00,000–3,00,000 | Tier 1–2 | Furniture, AC, parking, basic catering |
| 5-Star Hotel Ballroom | 200–800 guests | 3,00,000–15,00,000 | Metro cities | Full service, catering, accommodation |
| Farmhouse / Resort | 200–1000 guests | 1,50,000–8,00,000 | All tiers | Outdoor space, accommodation |
| Destination Venue | 50–500 guests | 5,00,000–50,00,000+ | Goa, Udaipur, etc. | Full resort buyout |
| Community Hall / Dharamshala | 100–300 guests | 5,000–25,000 | Tier 2–3 | Basic space only |
| Service | Rate Range (₹) | Duration | Inclusions |
|---|---|---|---|
| Basic Wedding Pandit | 5,000–12,000 | 2–3 hrs | Mantras, basic samagri |
| Standard Pandit Package | 15,000–30,000 | 4–5 hrs | Full vidhi, samagri, havan |
| Premium Pandit (Vedic) | 35,000–75,000 | Full day | All rituals, samagri, assistant pandit |
| Muhurat Consultation | 2,000–8,000 | 1 hr | Kundali matching, date selection |
| Destination Wedding Pandit | 50,000–2,00,000 | Multi-day | Travel + accommodation + full rituals |
संचालन मॉडल और वेंडर ऑनबोर्डिंग
Vendor app/web portal par registration. Basic details: business name, category, city, years of experience, GST number (if applicable), Aadhaar/PAN verification.
Platform team 48–72 hours mein documents verify karta hai. GST, business registration, identity proof, bank account details check hote hain.
Portfolio review, sample work evaluation, mystery shopper visit (for caterers/decorators), reference check from past clients. Minimum quality score: 7/10.
2-hour online training: platform usage, booking management, customer communication standards, cancellation policy, payment process, review system.
Professional profile creation: photos, videos, packages, pricing, availability calendar. Platform team assists with profile optimization. Go-live within 7 days of approval.
Monthly performance review: response rate, booking rate, customer ratings, cancellation rate. Tier upgrade/downgrade based on performance metrics.
| Tier | Requirements | Benefits | Commission Rate | Support Level |
|---|---|---|---|---|
| 🥈 Silver New Vendor |
Verified KYC, 0–10 bookings, Rating 3.5+ | Basic listing, standard visibility | 18–20% | Email support |
| 🥇 Gold Established |
10–50 bookings, Rating 4.0+, <5% cancellation | Priority listing, featured badge, promotional support | 15–17% | Phone + Email |
| 💎 Platinum Top Vendor |
50+ bookings, Rating 4.5+, <2% cancellation | Top search placement, dedicated account manager, early access to premium leads | 12–14% | Dedicated AM |
| 👑 Elite Premium Partner |
100+ bookings, Rating 4.8+, Invite only | Homepage feature, co-marketing, exclusive leads, lowest commission | 10–12% | White-glove |
| Payment Stage | Amount | Timing | Notes |
|---|---|---|---|
| Booking Advance | 30% of total | At booking | Escrow hold, non-refundable after 7 days |
| Pre-event Payment | 40% of total | 7 days before event | Released to vendor after event confirmation |
| Final Payment | 30% of total | Post-event (24 hrs) | After customer satisfaction confirmation |
| Platform Commission | 10–20% | Deducted at payout | Based on vendor tier |
| Vendor Net Payout | 80–90% of total | T+2 business days | Direct bank transfer / UPI |
मुद्रीकरण, ग्राहक यात्रा और निष्पादन ढांचा
| # | Revenue Stream | Model | Rate / Amount | Est. % of Revenue |
|---|---|---|---|---|
| 1 | Transaction Commission | % of each booking value | 10–20% per booking | 55–60% |
| 2 | Vendor Subscription (SaaS) | Monthly/Annual listing fee | ₹999–4,999/month | 15–20% |
| 3 | Featured Listing / Ads | Pay-per-click / sponsored placement | ₹2,000–20,000/month | 8–10% |
| 4 | Wedding Planning Package | Full-service coordinator fee | ₹15,000–1,00,000/wedding | 8–10% |
| 5 | Lead Generation (Pay-per-lead) | Qualified leads sold to vendors | ₹200–2,000/lead | 3–5% |
| 6 | Insurance & Protection Plans | Wedding insurance upsell | ₹2,000–10,000/wedding | 2–3% |
| 7 | Honeymoon & Travel | Affiliate / white-label travel | 5–8% affiliate commission | 2–3% |
| Quarter | Month | Key Milestones | Target KPIs | Budget (₹) |
|---|---|---|---|---|
| Q1 Foundation |
Month 1 | Tech platform launch, 200 vendor onboarding (Delhi NCR) | 200 vendors, 50 bookings | 25 Lakh |
| Month 2 | Mumbai + Bangalore launch, marketing campaign start | 500 vendors, 200 bookings | 30 Lakh | |
| Month 3 | Hyderabad launch, first 1000 bookings milestone | 1,000 vendors, 1,000 bookings | 35 Lakh | |
| Q2 Growth |
Month 4 | Tier-2 city expansion (5 cities), influencer campaign | 2,500 vendors, 3,000 bookings | 40 Lakh |
| Month 5 | Premium package launch, wedding expo presence | 4,000 vendors, 6,000 bookings | 45 Lakh | |
| Month 6 | Series A fundraising, 10 cities live | 6,000 vendors, 10,000 bookings | 50 Lakh | |
| Q3 Scale |
Month 7 | 20 cities, AI matching engine launch | 8,000 vendors, 15,000 bookings | 60 Lakh |
| Month 8 | TV advertising, brand ambassador onboard | 10,000 vendors, 22,000 bookings | 80 Lakh | |
| Month 9 | 30 cities, destination wedding vertical | 12,000 vendors, 30,000 bookings | 75 Lakh | |
| Q4 Dominance |
Month 10 | 40 cities, B2B corporate weddings | 15,000 vendors, 40,000 bookings | 90 Lakh |
| Month 11 | 50 cities, international diaspora launch | 18,000 vendors, 52,000 bookings | 1 Crore | |
| Month 12 | Pan-India presence, Series B preparation | 20,000+ vendors, 65,000+ bookings | 1.2 Crore | |
| YEAR 1 TOTAL | 20,000+ vendors, 65,000+ bookings, 50+ cities | GMV: ₹500–800 Crore | ₹6.3 Crore | |
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Total Bookings | 65,000 | 2,50,000 | 7,00,000 |
| Avg. Booking Value (₹) | 80,000 | 95,000 | 1,10,000 |
| Gross Merchandise Value (GMV) | ₹520 Crore | ₹2,375 Crore | ₹7,700 Crore |
| Platform Revenue (15% take rate) | ₹78 Crore | ₹356 Crore | ₹1,155 Crore |
| Operating Costs | ₹65 Crore | ₹180 Crore | ₹450 Crore |
| EBITDA | ₹13 Crore | ₹176 Crore | ₹705 Crore |
| Active Vendors | 20,000+ | 75,000+ | 2,00,000+ |
| Cities Covered | 50+ | 150+ | 500+ |
| Valuation (10x Revenue) | ₹780 Crore | ₹3,560 Crore | ₹11,550 Crore |
| Role | Responsibility | Headcount (Y1) | Key Skills |
|---|---|---|---|
| CEO / Co-founder | Vision, fundraising, partnerships | 1 | Strategy, leadership, investor relations |
| CTO / Co-founder | Tech platform, app, AI/ML | 1 | Full-stack, mobile, ML |
| COO | Operations, vendor management, SOPs | 1 | Operations, process design |
| City Heads | Local vendor onboarding, customer success | 4 (1/city) | Sales, relationship management |
| Vendor Success Team | Onboarding, training, support | 10 | Customer service, training |
| Marketing Team | Digital marketing, content, influencers | 5 | Digital marketing, content creation |
| Tech Team | App development, maintenance | 8 | React Native, Node.js, AWS |
| Finance & Legal | Payments, compliance, contracts | 3 | CA, legal, fintech |
| Total Year 1 | — | 33 FTEs | — |
| Risk | Probability | Impact | Mitigation Strategy |
|---|---|---|---|
| Vendor quality inconsistency | HIGH | HIGH | Strict onboarding, mystery audits, tier system, insurance |
| Last-minute vendor cancellations | HIGH | HIGH | Backup vendor pool, penalty system, escrow protection |
| Competition from WedMeGood / JustDial | MEDIUM | MEDIUM | Superior UX, standardized packages, full-stack service |
| Low vendor adoption in Tier-2/3 | MEDIUM | HIGH | Offline onboarding drives, vernacular support, low commission |
| Payment fraud / chargebacks | LOW | HIGH | Escrow model, KYC verification, fraud detection AI |
| Regulatory / GST compliance | LOW | MEDIUM | Dedicated legal team, automated GST invoicing |
India's most trusted wedding vendor marketplace — bringing joy, transparency and reliability to every celebration.